Akkaya Ahşap makes made-to-measure wardrobes, kitchen and bathroom cabinets, hallway units, interior doors and wall panels, and sells MDF as full sheets or cut to size. The goal: appear for everyone searching for these services in Istanbul, Kocaeli and Tekirdağ, and turn that search into a phone call.
Results: the first week, no ads
| Metric | Result |
|---|---|
| Phone calls | 175 (first week) |
| WhatsApp customer requests | 68 (first week) |
| Ad spend | 0 (fully organic search) |
| Service area | Istanbul, Kocaeli, Tekirdağ (62 districts, 1,849 neighbourhoods) |
SEO architecture
- Programmatic local SEO: dedicated district and neighbourhood pages for each of 149 services in 20 categories, so high-intent local searches land on the exact page.
- Real content: pricing factors, sizes, models, materials and care guides on every service page.
- Technical SEO: server-rendered Next.js pages, structured data (LocalBusiness, Service, FAQ, Breadcrumb), clean URLs, automatic sitemaps and strong internal linking.
- Conversion-first design: call and WhatsApp buttons on every screen and quick quotes via photo on WhatsApp.
Real-time lead tracking
Every call, WhatsApp message and quote request from the site reaches the owner's phone as an instant notification within seconds, and each lead's status is tracked automatically from first contact to sale; no customer slips through, and response speed and won jobs are visible in real time.